Cultural Phenomena intersects with Digital Technology!
So this is truly interesting.. I have just learned the difference in Eastern vs Western cultures. China is a collective culture - meaning they are more concerned with family community and groups than individualistic. The US is considered individualistic, not so much family group and/or community as a whole. How does this translate in the digital world regarding social networking sites (SNS)?
Interestingly there is a cultural difference! In the article, Cultural differences in social media site use: A comparative study of China and the United States, it turns out, China spends less time on SNS usage than the United States. This is due to their need to interact and be a part of a family, group atmosphere. Where as the United States are more individualistic, spending more time on SNS usage.
Over 400 college student participants from a Southwestern University in Chongqing, China, and 490 college participants from a Midwestern University in the US completed a survey about their use of SNSs – time spent, importance and motives for use. (Jackson, L; Wang, J. vol 29; issue 3, p.910-921; 2013). Their findings do not surprise me as the collectivistic cultures (China) prioritize the importance of family, friends and their groups over SNS usage. On the flip side the individualistic cultures (USA) spent more time on SNS usage as they are more concerned with the importance of "self" and "more" friends vs the closeness of friends. Very interesting....
This is really all I could find on the cultural differences. Other then the format and types of SNS is a little different as well. Such as China prefers more pictures, emojis and soft pastel color texts for their SNS pages while the US uses more of text book color and not as many pictures. Awww the beauty of diversity!
I thought this was really interesting: here is some information on what different countries use the SNS for:
China: staying in touch with a friend is the most frequent use of social media
Japan: people use mainly social media to research products to buy. Japanese people have the least appetite for Facebook with 3% of users on it. The most popular Japanese platform is Ameba. It is visited by 38% of Japanese people online. Blogging is very popular in Japan
South Korea: staying up-to-date on news and events was the most popular. South Korea is in the top ten markets in the world when it comes to internet population. Naver, is attracting 95 percent of the Korean Internet population.
India: researching for work topped the social media usage motivation. 70 percent of social media users in India identify Orkut as their preferred social media site.
Australia: staying in touch with friends is the most common activity. Australia leads the world in social media engagement, with the highest global average for time spent per month engaging with social media, averaging over seven hours per month. LinkedIn has seen one of the fastest growth trends amongst social media sites in Australia, with unique audience numbers increasing by 99 percent from July 2009 to May 2010
2-Europe: Facebook’s reach is the widest in Italy, (69%) followed by UK(66%) Spain(57%), France (57%)
U.K.: researching product purchases
France: staying in touch with friends is the dominating motivation
The Netherlands, Italy, Spain, and Russia: staying current on news and events leads the way
3-Americas:
Brazil’s motivation to use social media was unique and focused on “researching how to do things.”
The US, ranked researching products to buy as the number one motivation of social media activity. Watching video online is surprisingly low in the US compared to other regions.
References:
Cultural differences in social media site use: A comparative study of China and the United States